Celebration of Champions

I designed all advertising for the Celebration of Champions event held by Lakeshore. This included: billboards, print ads, digital ads, social media graphics, flyers, cards and presentations slides.

Below are samples of some of this work:

Programs used: Adobe Illustrator; Adobe Photoshop

Social Media

Image descriptions:
The above are screenshot of how the graphics look on Lakeshore’s Instagram and Facebook. Following each screenshot is a closer look at the actual graphics. The graphics are a blue advertisement with red, white and blue confetti decorations.

Pictured in the first graphic is USA Wheelchair Rugby player Kory Puderbaugh with text that reads as follows, “Celebration of Champions / Thursday, August 12 at Noon CT / A free one-hour virtual event celebrating the Olympics and Paralympics spirit. / Get your FREE tickets now.” Lakeshore Logo is centered at the top in white.

Pictures in the second graphic are 3 people with text that reads, “Keynote Speaker: John Register / Featured Guests: Jennifer Schuble and Joe Delegrave.” Celebration of Champions Logo in bottom left corner in white.

The 3rd through 5th graphics are individual graphics for the 3 people featured in the above image description: John Register - 2x Paralympian, Army Veteran and Keynote Speaker; Jennifer Schuble - Homewood, AL native and 5x Paralympic Medalist; Joe Delegrave - USAWR Co-Captain and Paralympic Medalist.

The sixth graphic has pictured the 2020 USA Wheelchair Rugby team.

Print & Digital Advertising

Published by Starnes Media in Hoover Sun, Homewood Star and Village Living

Published by the BBJ (Birmingham Business Journal)

Published by the SBJ (Sports Business Journal)

Starnes Media Digital Ad

Appeared in Hoover Sun, Village Living and Homewood Star.

Image description: A screenshot of how the ad looks in the email newsletter. This is a blue advertisement with red, white and blue confetti decorations. Pictured is USA Wheelchair Rugby player Kory Puderbaugh with text that reads as follows, “Celebration of Champions / Thursday, August 12 at Noon CT / Don’t miss this virtual event! / Get your FREE tickets now. Lakeshore Logo is in the bottom left corner in white.

Starnes Media Print Ad

Appeared in Hoover Sun, Village Living and Homewood Star.

Image description: This is a blue advertisement with red, white and blue confetti decorations. Pictured is USA Wheelchair Rugby player Kory Puderbaugh with text that reads as follows, “Join us for Celebration of Champions. A free one-hour virtual event celebrating the Olympic and Paralympic spirit on Thursday, August 12 at Noon. Learn about the Team USA athletes training at Lakeshore Foundation for the Tokyo 2020 Paralympics! Get ready to cheer as we give the USA Wheelchair Rugby Team a virtual sendoff to Tokyo. Get your free tickets now. Lakeshore.org.” Under the text is a QR code that will send you to the COC registration page. Above the text is the Lakeshore logo in white.

BBJ Print Ad

Image description: This is a blue advertisement with red, white and blue confetti decorations. Pictured is event keynote speaker, John Register, with text that reads as follows, “Join us for Celebration of Champions. A free one-hour virtual event celebrating the Olympic and Paralympic spirit on Thursday, August 12 at Noon. As 2x Paralympian, 4x track and field All-American, Army veteran and event keynote speaker John Register helps us celebrate champions of the past, present and future. Lakeshore.org” Under the text is the COC logo for the event in white. Above the text is the Lakeshore logo in white. In the bottom left corner is a QR code that will send you to the COC registration page.

Sports Business Journal Ad

Image description: A screenshot of how the ad looks on SBJ’s website. This is a blue advertisement with red, white and blue confetti decorations. Pictured is a couple players on the USA Wheelchair Rugby team high-fiving each other with text that reads as follows, “Lakeshore’s Virtual Celebration of Champions / Thursday, August 12 at Noon CT / Get your free tickets now.”

Flyers

Image description is the same as the Starnes Media Print Ad and the BBJ Print Ad.

Billboards

1 of 4 Billboards Artwork

This billboard was located at: Downtown Homewood (all boards were digital).

Image description: This is a blue advertisement with red, white and blue confetti decorations. Pictured is USA Wheelchair Rugby player Chuck AOki with text that reads as follows, “Celebration of Champions / Thursday, August 12 at Noon/ Don’t miss this free virtual event! / Lakeshore.org. Lakeshore Logo is centered above the text in white.

3 of 4 Billboards Artwork

This billboard was located at: Red Mountain Expressway at Highland/Arlington exit, 65/31 at Vestavia Exit, & On 31 in Pelham near Valleydale Rd. (all boards were digital)

Image description: This is a blue advertisement with red, white and blue confetti decorations. Pictured is USA Wheelchair Rugby player Chuck AOki and Jennifer Schuble with text that reads as follows, “Celebration of Champions / Thursday, August 12 at Noon/ Don’t miss this free virtual event! / Lakeshore.org. Lakeshore Logo is centered above the text in white.

Screen is pixelated because the phone’s shutter speed didn’t match the board, but please be aware that the billboards did NOT look pixelated in person. Click Here if you’d like to learn more about why this happens.

Tune in to watch our USA athletes compete in the Tokyo 2020 Paralympics! I've created a viewing guide that features all of the live coverage on NBCSN, including USA Wheelchair Rugby's preliminary pool play matches.

After an additional year of waiting, the Tokyo 2020 Paralympic Games are finally here! The Paralympics, August 24 through September 5, will feature a historic amount of coverage with 1,200 hours of TV programming across NBC, NBCSN and Olympic Channel: Home of Team USA and comprehensive live streaming coverage on NBCOlympics.com and the NBC Sports app. We hope you will watch and cheer on the athletes, especially the USA Wheelchair Rugby Team, who trains at Lakeshore.